True Terpenes
Year after year, I was the creative force behind True Terpenes - a trailblazing industry leader in botanical extracts, with a specialized focus on the dynamic cannabis sector. Headquartered in Portland, Oregon, True Terpenes consistently entrusted me to provide cutting-edge video production, innovative motion graphics, and captivating animations to marketing a wide array of terpene products.
My collaboration with True Terpenes has spanned the entire spectrum of marketing and video requirements, from meticulously executed product shoots to compelling employee interviews and dynamic trade show videos. I proudly embraced every facet of their branding journey, ensuring that our contributions not only meet but exceed their expectations.
Trade Shows
Embarking on cross-country journeys to capture the essence of True Terpenes conventions was an exhilarating endeavor that transcended the realm of ordinary videography. My mission with such content extended far beyond mere marketing; it was a passionate commitment to transport you directly into the heart of these conventions, immersing you in the live experience as if you were physically present.
Mueseum of Weed
True Terpenes and Weedmaps joined forces to breathe life into the 30,000-square-foot Museum of Weed right here in the center of Hollywood. California. This event spread light into the history of cannabis, and gave me an opportunity to show how terpenes play an essential roll in the plant.
SXSW
True Terpenes made a monumental impact at SXSW in Austin, Texas, and I had the privilege of capturing the entire convention, crafting a compelling video for their marketing and social media channels.
MJBizCon
MJBizCon, the cannabis industry's premier convention, provided the perfect platform to unveil a year's worth of groundbreaking products and our meticulously crafted marketing initiatives.
Cinemagraphs
Record Spin - Lifestyle Ads
Using precise editing and meticulous placement, I crafted flawless looping cinemagraph for a “lifestyle” series of cinemagraphs. These served as a stylish and captivating means to promote new terpene products through our dynamic social media campaigns.
Apple Fritters - B.O.G.O Ads
To highlight our B.O.G.O deals on a new terpene line, I designed a captivating series of cinemagraphs, offering a visual feast of our enticing new flavor terpenes. Given that the sale was exclusively online, I embedded the website seamlessly into the ad, ensuring maximum visibility and engagement.
Mint Mojito
For a fresh terpene strain line, I meticulously crafted a series of captivating cocktail cinemagraphs, ensuring that the ice spun with absolute precision to vividly convey the product's unparalleled freshness. These mesmerizing creations were strategically shared across True Terpenes' social media platforms and email campaigns.
Cocktail Drop
I created a series of cocktail cinemagraphs that not only showcased the sheer deliciousness of terpenes but also demonstrated their seamless infusion into a variety of mixed drinks.